PHILOSOPHY

‘Designed to feel good.’

This slogan is derived from our mission: “have fun in cycling”. We believe that only a bicycle isn’t enough. There are many factors influencing cycling fun. Think about comfort and safety.  AGU invests a lot of time and energy in the designs of the products and the choice of high standard materials. This way new, complete collections are introduced each year, existing of a diversity of trendy lines, produced with the newest technology. Good quality control is essential in this process. All products are thoroughly tested and adapted before they are introduced to the customer. These quality checks continue after the introduction as well. Rain wear for instance is continually tested by the reputable Dutch institution for control TNO and many products are TÜV-approved.

For years AGU has been the official clothing supplier of the Rabobank cycling team. One of the reasons to connect with these professionals, is because this group stands for the most demanding cyclists. Professionals test and use cycling clothes as no other and they have lots of ideas for improvement. The same quality standard is used in all AGU collections; an important source for the development of our product. Also world cyclists are an important source and reference. As no other they are familiar with applications, barriers or possibilities. We use practical experiences to keep developing. Doing so, lots of affaires are enhanced. Sometimes small details (possibly invisible), but also bigger and structural improvements. And we always live up to our slogan: ‘Designed to feel good’.